ATK’s three brands had various homepage experiences. Those inconsistencies contribute to increased cognitive load for our users and hid a lot of the interesting content the team produces. We wanted the homepages to showcase the latest and greatest content that users are looking for but couldn’t always find.

• Consistency for users and editors; faster systematic improvements. One toolbox for all.

• Preserving style flexibility for each property, allowing the content to shine

• Reduced cognitive load for users

• Better page performance

With the power of Mise UI we were able to pivot the homepages to showcase our content in a visually compelling way. Our card system was expanded to hero larger photography. A space was created for video content to shine. Our team was able to launch all three homepages efficiently with the consistent language we created.